Pure Digital Technologies, Inc. Privacy Policy

EFFECTIVE AS OF DECEMBER 1, 2007

Pure Digital Technologies, Inc. (“Pure Digital”) knows that you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy. By visiting Pure Digital’’s websites, submitting information, or using any of our services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

WHAT DOES THIS PRIVACY POLICY COVER?

This Privacy Policy covers Pure Digital’s treatment of personally identifiable information (”Personal Information”) that Pure Digital gathers when you are accessing Pure Digital’s website and when you use Pure Digital products or services. The types of Personal Information collected may include your name, e-mail address, mailing address, and phone number. This policy does not apply to the practices of companies that Pure Digital does not own or control, or to individuals that Pure Digital does not employ or manage.

WHAT PERSONAL INFORMATION DOES PURE DIGITAL COLLECT?

The information we gather from customers enables us to personalize and improve our products and services. We collect the following types of information from our customers.

Personal Information You Provide to Us

We may receive and store any information you enter on our website, through our products and services, or provide to us in any other way. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features or order products from us. The Personal Information you provide may be used for such purposes as responding to your requests for certain products and services, customizing the advertising and content you see, and communicating with you about specials and new products.

Personal Information Collected Automatically

We may receive and store certain types of information whenever you interact with our website, products or services. Pure Digital may choose to automatically receive and record information on our server logs from your browser including your IP address, Pure Digital cookie information, and the page you requested.

Generally, our service may automatically collect usage information, such as the users of our products and services, similar to TV ratings that indicate how many people watched a particular show. Pure Digital only uses this data in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the products and services so that we can make the products and services appealing to as many customers as possible, and improve those products and services. As part of this use of information, we may provide aggregate information to our partners about how our customers, collectively, use our products and services. We share this type of statistical data so that our partners also understand how often people use their products and services, so that they, too, may provide you with an optimal consumer experience.

E-mail Communications

We may receive a confirmation when you open an e-mail from Pure Digital if your computer supports this type of program. Pure Digital may use this confirmation to help us make e-mails more interesting and helpful. If you do not want to receive promotional e-mail or mailings from us, please notify us by e-mail at remove@puredigitalinc.com and include sufficient information for us to identify your account. Pure Digital and its service providers reserve the right to communicate with you via email regarding products and services you have ordered, requested, or inquired about.

Cookies

Cookies are alphanumeric identifiers that we may transfer to your computer’s hard drive through your browser to enable our systems to recognize your browser and tell us how and when pages in our site are visited and by how many people. Pure Digital cookies do not collect Personal Information, and we do not combine the general information collected through cookies with other Personal Information to personally identify you.

Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways.

Security

The security of your information is important to us. When you enter sensitive information (such as your credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

WILL PURE DIGITAL SHARE ANY OF THE PERSONAL INFORMATION IT RECEIVES?

Personal Information about our customers is an important part of our business. We neither rent nor sell your Personal Information to anyone. We share your Personal Information only with your consent or as described below. Pure Digital is the sole owner of the information collected on our website.

Agents

We may employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Unless we tell you differently, Pure Digital’s agents do not have any right to use Personal Information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information for the above purposes.

Business Transfers

In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that is transferred. Moreover, if Pure Digital or substantially all of its assets were acquired, customer information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Pure Digital may continue to use your Personal Information as set forth in this policy.

Protection of Pure Digital and Others

We may release Personal Information when we believe in good faith that release is necessary to comply with any law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Pure Digital, our employees, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

With Your Consent

Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.

EFFECTIVE DATE OF THIS PRIVACY POLICY

This Privacy Policy is effective as of December 1, 2007.

CHANGES TO THIS PRIVACY POLICY

Pure Digital may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is collected. If we make changes in the way we use Personal Information, we will notify you by posting an announcement on our web site.

QUESTIONS OR CONCERNS

If you have any questions or concerns regarding privacy at the Pure Digital site, please send us a detailed message to privacypolicy@puredigitalinc.com.
We will make every effort to resolve your concerns.